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This is the statistical story of almost twenty years in the late
twentieth century of solid gig-going; a life spent listening and
interacting to live music, the story made human by anecdotes
arising from the gigs. This epoch includes the most thrilling of
musical times, the post-punk era of 1978 to mid 1980s - a period of
energy, adventure, originality and innovation, coupled with a
growing political/social awareness. The protagonist, however, did
so much more besides during these near twenty years, and brief
snippets of other events in his life are inserted accordingly. 2011
finds him still happily pursuing this path through life!
Now in its third edition, this core textbook for advanced
undergraduate, graduate, and postgraduate students combines
analytical rigour and managerial insight on the functioning and
strategy of large multinational enterprises (MNEs). Verbeke and Lee
develop an original conceptual model that supports student learning
by providing an integrated perspective, rooted in theory and
practice. The discussion also includes unique commentaries on
seventy-four seminal articles published in the Harvard Business
Review, the Sloan Management Review, and the California Management
Review over the past four decades, demonstrating how the key
insights can be applied to real businesses engaged in international
expansion programmes, especially as they venture into high-distance
markets. This third edition has been thoroughly updated and
features new sections on multinational entrepreneurship, strategic
challenges in the new economy, and international business strategy
during globally disruptive events, including the COVID-19 pandemic.
Students will benefit from updated case studies, improved learning
features, and a wide range of online resources.
Now in its third edition, this core textbook for advanced
undergraduate, graduate, and postgraduate students combines
analytical rigour and managerial insight on the functioning and
strategy of large multinational enterprises (MNEs). Verbeke and Lee
develop an original conceptual model that supports student learning
by providing an integrated perspective, rooted in theory and
practice. The discussion also includes unique commentaries on
seventy-four seminal articles published in the Harvard Business
Review, the Sloan Management Review, and the California Management
Review over the past four decades, demonstrating how the key
insights can be applied to real businesses engaged in international
expansion programmes, especially as they venture into high-distance
markets. This third edition has been thoroughly updated and
features new sections on multinational entrepreneurship, strategic
challenges in the new economy, and international business strategy
during globally disruptive events, including the COVID-19 pandemic.
Students will benefit from updated case studies, improved learning
features, and a wide range of online resources.
Although tourism is a key industry in Malaysia's economy, the focus
of planners here is on international mass tourists. With their low
budget travel modes, backpackers are not perceived to be a high
yield segment. The purpose of this work is to describe the
characteristics of the international backpackers to Malaysia as a
distinct market segment; specifically to understand their
consumption patterns, travel characteristics and motivations. An
understanding of backpacker characteristics will enable tourism
marketers to structure the right marketing mix to meet the needs of
this niche segment. The work comments on how tourism authorities in
Malaysia should deal objectively with the dilemma of planning for
small- scale developments in both the urban and rural areas. These
include issues related to host-guest interactions, infrastructures
and sustainability. This work will be useful for tourism managers,
researchers, students and academicians who are interested in the
management of backpacker tourism around the world.
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